Paws Today
Pet Photo Journaling App
PawsToday is a pet-forward photo journaling app that supports emotional well-being through promoting daily moments with a pet. The daily prompt encourages users to take a break, find, and capture a pet photo that fits the prompt.
Designed for pet owners, those far from their pets, or those whose pets are gone, it offers a way to reconnect and feel emotionally supported.
Photos become a “cute companion” in the app, providing comfort with familiar, emotionally engaging images. A customizable pet profile and avatar further personalize the experience, allowing users to see their pet represented throughout. The branding material was created as part of the app's expansion into the well-being brand, which extends to a pet concept store.
Process and Iterations
How might we create moments of connection for people who are away from home in order to maintain an emotional relationship with their pets?
How Might We Statement
Researchers from the University of Leeds have identified that watching videos and images of cute animals can help reduce stress levels by up to 50%.
Heart rates dropped, and the group average blood pressure moved to the ideal range.
User Flow Chart
